How to Launch a Successful Smart Travel Planning App Business?

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Ever wondered how to launch a smart travel planning app that stands out in the crowded travel app business? What are the must-have features and strategies to attract users and ensure lasting success?

Discover practical steps and insider tips to navigate the travel app development process, from personalized travel recommendations to seamless travel booking integration. Ready to start? Explore our Smart Travel Planning App Business Plan Template for a head start.

How to Launch a Successful Smart Travel Planning App Business?
# Step Name Description
1 Define Your Smart Travel Planning App Concept and Target Market Identify user personas, research pain points, map features, and analyze competitors to shape your app’s unique value.
2 Create a Detailed Business Plan and Financial Model Estimate development costs, forecast growth and revenue, budget operations, and set clear milestones and KPIs.
3 Secure Funding and Build Your Development Team Raise capital from investors or accelerators and assemble a skilled team including developers and travel experts.
4 Develop the Smart Travel Planning App and Integrate Key APIs Build an MVP with core features and integrate APIs for flights, hotels, weather, and events with thorough testing.
5 Address Legal, Privacy, and Compliance Requirements Register your business, draft privacy policies, ensure GDPR/CCPA compliance, and secure payment processing.
6 Launch a Marketing Campaign and Acquire Early Users Deploy your website and app store presence, partner with influencers, run targeted ads, and offer early user incentives.
7 Monitor Performance and Continuously Improve the App Track key metrics, collect user feedback, release updates, and optimize features and marketing strategies.



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Key Takeaways

  • Thorough market analysis and clear user segmentation are essential to define a compelling value proposition for your smart travel planning app.
  • Building a detailed business plan with realistic financial projections and a solid go-to-market strategy lays the foundation for successful funding and growth.
  • Addressing legal, privacy, and compliance requirements early protects your app and builds user trust in a data-sensitive industry.
  • Continuous performance monitoring, user feedback integration, and adaptive marketing are critical to retaining users and ensuring long-term profitability.



What Are Key Factors To Consider Before Starting Smart Travel Planning App?

Launching a smart travel planning app like WanderWise means understanding the landscape before you dive in. The travel and tourism industry is booming, expected to reach $1.8 trillion globally by 2027 (Statista), offering huge potential. But success depends on pinpointing your audience, defining your app’s unique edge, and planning smartly around costs and technology.


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Key Considerations Before You Launch Your Travel App Business


  • Analyze the travel market and target segments like solo travelers, families, or digital nomads for precise user focus.
  • Define your unique value proposition—think AI-driven personalization, real-time updates, and seamless travel booking integration.
  • Estimate development costs realistically; robust travel apps typically require $150,000 to $500,000 investment upfront.
  • Evaluate competitors such as TripIt, Kayak, and Google Travel to identify gaps and opportunities for differentiation.


Understanding Technical and Regulatory Needs

Travel app development demands solid technical infrastructure—AI algorithms, data partnerships, and mobile app stability are non-negotiable. Plus, compliance with data privacy laws like GDPR and CCPA is critical to protect user trust and avoid legal pitfalls.


Choosing the Right Revenue Model

Sustainable monetization can make or break your travel app business. Consider subscription plans, affiliate commissions, or in-app purchases tailored to your user base. For a deeper dive into financial expectations, check out How Much Does the Owner of a Smart Travel Planning App Make?



What Are Biggest Challenges Of Running Smart Travel Planning App?

Launching and running a smart travel planning app like WanderWise comes with a unique set of challenges that directly impact growth and sustainability. From managing soaring customer acquisition costs to ensuring flawless real-time data integration, these hurdles require strategic focus. Understanding these pain points upfront helps you prepare better and execute smarter in the competitive travel app business.


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Key Challenges in Running a Smart Travel Planning App


  • High customer acquisition costs: Travel app CPIs average between $2.50 and $4.00, demanding efficient app marketing strategies to optimize spend (AppsFlyer, 2023).
  • Real-time data accuracy: Integrating multiple APIs for flights, weather, and local events is complex but essential for a reliable trip itinerary planner experience.
  • Market differentiation: Competing against established brands with deep pockets and loyal users requires innovative features and standout travel app user experience.
  • User retention challenges: With 75% of travel apps uninstalled within 30 days, focusing on personalized travel recommendations and seamless travel booking integration is critical.


Additional hurdles include maintaining consistent app performance during peak travel seasons, adapting quickly to shifting travel regulations, and building trust through secure payment processing and data privacy. Addressing these challenges is vital if you want to launch a travel app business that not only attracts users but keeps them engaged long-term.



What Legal And Regulatory Steps Are Required To Open Smart Travel Planning App?

Launching your smart travel planning app like WanderWise means navigating a complex legal landscape. These steps are essential to protect your business, comply with regulations, and build trust with users. Understanding and acting on these requirements early will save you costly headaches down the road.


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Key Legal and Regulatory Steps for Your Travel App Business


  • Register your business entity and secure a federal EIN to operate legally and open business accounts.
  • Comply with international data protection laws like GDPR and CCPA due to handling sensitive user data in your mobile travel application.
  • Draft comprehensive privacy policies and user terms aligned with app store guidelines to ensure transparency and user trust.
  • Obtain necessary travel agency or booking intermediary licenses in jurisdictions where required to avoid regulatory penalties.
  • Negotiate and formalize API/data provider agreements with airlines, hotels, and aggregators for seamless travel booking integration.
  • Implement PCI DSS compliance to securely handle in-app payment processing and protect user financial data.
  • Protect your intellectual property by registering trademarks for your app name/logo and copyrighting proprietary algorithms powering personalized travel recommendations.


For startups wondering What Is the Cost to Launch a Smart Travel Planning App Business?, understanding these legal steps is critical before budgeting for travel app development and app marketing strategies. Skipping any of these can lead to costly delays or compliance issues that stall your launch travel app plans.



How Do You Create Strong Smart Travel Planning App Business Plan?

Building a solid business plan for your smart travel planning app is essential to attract investors and guide your launch travel app journey. Focus on clear articulation of your app’s unique features and back them with data-driven market insights. Combine a strategic go-to-market approach with precise financial projections and key performance indicators to set measurable goals. This structured plan will keep your travel app business on track from MVP to full-scale launch.


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Key Elements of a Strong Smart Travel Planning App Business Plan


  • Articulate core features:

    Highlight AI itinerary builder, travel booking integration, real-time updates, and user reviews to enhance travel app user experience.
  • Conduct market analysis:

    Use data like 148 million online travel bookings annually in the US (Condor Ferries, 2023) to validate demand and identify competitors.
  • Outline go-to-market strategy:

    Plan partnerships with travel influencers, digital ad campaigns, and referral programs to drive user acquisition effectively.
  • Build detailed financial projections:

    Include user acquisition costs, expected conversion rates, and 3–5 year revenue forecasts to map profitability and growth.

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Additional Planning Essentials


  • Set clear KPIs:

    Track monthly active users, customer retention rate, and average booking value to measure app performance.
  • Map product development roadmap:

    Define milestones for MVP, beta testing, and full launch to manage the travel app development process for startups.
  • Plan customer support and updates:

    Establish feedback loops and continuous app updates to improve retention and user satisfaction.

Understanding What Is the Cost to Launch a Smart Travel Planning App Business? will help you align your financials with realistic expectations and investor requirements.



How Do You Ensure Profitability In Smart Travel Planning App Business?

Profitability is the cornerstone of a successful travel app business like WanderWise. To build a sustainable revenue stream, you need to combine smart monetization strategies with operational efficiency. Keep reading to discover proven ways to boost your app’s lifetime value and optimize costs while enhancing the travel app user experience.


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Key Profitability Drivers for Your Smart Travel Planning App


  • Adopt a freemium model—65% of top-grossing travel apps monetize through premium upgrades (Sensor Tower, 2023).
  • Earn affiliate commissions—typically 3%–10%—from integrated hotel, flight, and activity bookings.
  • Reduce churn with personalized travel recommendations and loyalty rewards to increase user lifetime value (LTV).
  • Cut operational costs by automating customer support using AI chatbots, improving efficiency without sacrificing quality.

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Advanced Strategies to Maximize Revenue and Growth


  • Leverage partnerships with local tour operators and brands for exclusive deals and co-marketing opportunities.
  • Use data analytics to refine user targeting, boosting conversion rates on travel booking integration.
  • Experiment with new revenue streams like advertising, sponsored content, or B2B licensing to travel agencies.
  • Explore What Is the Cost to Launch a Smart Travel Planning App Business? to align your budget with profit goals.


What Are 7 Steps To Open Smart Travel Planning App?



KPI 1: Define Your Smart Travel Planning App Concept and Target Market


How well do you really understand who will use your smart travel planning app? Defining your app concept and target market is the foundation of your travel app business, directly influencing product design, marketing, and long-term viability. Without clear user personas and a sharp focus on their needs, your app risks becoming just another travel app lost in the crowded travel technology startup space.

To execute this step effectively, start by identifying core user groups and deeply researching their pain points. Use data-driven insights to tailor your app’s features and carve out a unique position against competitors. This approach not only sharpens your value proposition but also guides your app marketing strategies, ensuring you attract and retain the right users.

Concept & Market Definition

Begin by creating detailed user personas such as millennials seeking adventure, business travelers needing efficiency, or families wanting hassle-free trips. Research shows 82% of travelers desire personalized recommendations (Booking.com, 2023), so focus on solving this core pain point with your app’s AI itinerary builder and real-time alerts.

Next, map out essential app features like integrated travel booking and dynamic itinerary updates. Analyze competitors to identify gaps where WanderWise can differentiate—whether through superior AI, seamless booking integration, or enhanced travel app user experience. This clarity sets the stage for targeted development and marketing.

Breaking Down the Step


  • Identify and define core user personas (e.g., millennials, business travelers, families)
  • Research traveler pain points, focusing on personalized recommendations and convenience
  • Outline key app features such as AI itinerary builder, real-time alerts, and in-app bookings
  • Conduct competitor analysis to pinpoint differentiation and market gaps
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Key Actions to Define Your App Concept and Market


Step Description
Identify User Personas Profile target users by demographics, travel habits, and preferences to tailor app design and marketing.
Research Pain Points Gather data on traveler frustrations and desires, emphasizing the demand for personalized travel recommendations.
Map App Features Define core functionalities that address user needs, including AI itinerary building and real-time travel updates.
Analyze Competitors Study existing travel apps to find opportunities where your app can offer unique value and stand out.


KPI 2: Create a Detailed Business Plan and Financial Model


How can you ensure your smart travel planning app stands on solid financial ground before launch? Crafting a detailed business plan and financial model is essential to map out costs, forecast growth, and set measurable goals, which directly impacts your ability to attract investors and manage resources efficiently.

This step requires you to realistically estimate development expenses, project user acquisition and revenue over 3–5 years, and allocate budgets for marketing and operations. Clear milestones and KPIs will guide your launch and growth phases, helping you track progress and pivot as needed.

Plan and Model Your Finances

Developing a comprehensive business plan involves estimating the project development costs ranging from $150,000 to $500,000 for your MVP and initial launch. This plan should include detailed revenue projections based on user growth and conversion rates over a 3 to 5-year horizon, ensuring you understand when the app will break even and become profitable.

Additionally, budget for marketing campaigns, operational expenses, and customer support to maintain a sustainable travel app business. Setting clear milestones and KPIs, such as user acquisition targets and retention rates, will help monitor your progress and inform strategic decisions throughout the launch and growth phases.

Breaking Down the Step


  • Estimate development costs realistically, budgeting between $150,000 and $500,000 for MVP and launch.
  • Forecast user growth, conversion rates, and revenue for the first 3–5 years to understand financial viability.
  • Allocate budgets for marketing, operations, and customer support aligned with growth targets.
  • Define clear milestones and KPIs, such as monthly active users and revenue benchmarks, to track success.
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Key KPIs to Track for Your Smart Travel Planning App


# Step Name Description
1 Define Your Smart Travel Planning App Concept and Target Market Identify user personas, research pain points, map features, and analyze competitors to shape your app’s unique value.
2 Create a Detailed Business Plan and Financial Model Estimate development costs, forecast growth and revenue, budget operations, and set clear milestones and KPIs.
3 Secure Funding and Build Your Development Team Raise capital from investors or accelerators and assemble a skilled team including developers and travel experts.
4 Develop the Smart Travel Planning App and Integrate Key APIs Build an MVP with core features and integrate APIs for flights, hotels, weather, and events with thorough testing.
5 Address Legal, Privacy, and Compliance Requirements Register your business, draft privacy policies, ensure GDPR/CCPA compliance, and secure payment processing.
6 Launch a Marketing Campaign and Acquire Early Users Deploy your website and app store presence, partner with influencers, run targeted ads, and offer early user incentives.
7 Monitor Performance and Continuously Improve the App Track key metrics, collect user feedback, release updates, and optimize features and marketing strategies.


KPI 3: Secure Funding and Build Your Development Team


How do you ensure your smart travel planning app gets off the ground with the right resources? Securing adequate funding and assembling a skilled team are pivotal steps that directly influence your travel app business’s ability to innovate and scale. Without solid financial backing and expertise, even the best ideas like WanderWise risk stalling before launch.

To execute this step effectively, explore various funding sources such as angel investors, venture capital, or startup accelerators, where typical seed rounds in travel tech range between $500,000 and $2 million. Simultaneously, build a multidisciplinary team including app developers, AI/data scientists, UI/UX designers, and travel industry advisors to cover all critical aspects of travel app development and user experience.

Funding and Team Building Essentials

Raising capital for your travel technology startup involves pitching your business plan and financial model clearly to investors who understand the travel app market. A seed round averaging $500k–$2M is common, providing enough runway for initial development and marketing. Parallel to funding, assembling a development team with expertise in AI-driven trip itinerary planners and travel booking integration is essential to deliver personalized travel recommendations and a seamless user experience.

Allocating funds wisely is crucial—reserve budget not only for app development but also for ongoing updates and customer acquisition, ensuring WanderWise remains competitive and continuously improves based on user feedback.

Breaking Down the Step


  • Identify and approach funding sources: angel investors, venture capitalists, and startup accelerators specializing in travel tech.
  • Recruit a balanced team: app developers skilled in mobile travel application development, AI/data scientists for personalization algorithms, UI/UX designers for superior travel app user experience, and travel industry advisors for market insights.
  • Prepare a clear budget that covers initial development, integration of travel booking APIs, and continuous app updates.
  • Plan for marketing expenses focused on user acquisition through targeted app marketing strategies and partnerships.
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Key Actions to Secure Funding and Build Your Team


Action Description Benchmark/Fact
Explore Funding Options Target investors familiar with travel technology startups and pitch your AI-powered app concept. Average seed rounds in travel tech: $500k–$2M
Assemble Development Team Hire developers, AI experts, UI/UX designers, and travel advisors to cover all technical and market needs. Successful travel apps typically have cross-functional teams of 5-10 specialists
Budget Allocation Reserve funds for continuous product updates and marketing to attract early users. Marketing can consume up to 30-40% of initial funding in early stages
Plan for Growth Set milestones for product development, user acquisition, and revenue targets to attract follow-on investment. Clear KPIs improve investor confidence and funding success rates


KPI 4: Develop the Smart Travel Planning App and Integrate Key APIs

How do you transform WanderWise from an idea into a functional smart travel planning app? This step is critical because your app’s core features and API integrations directly impact user satisfaction and retention, shaping your travel app business’s long-term viability. Poor execution here can lead to technical glitches, unreliable data, and a subpar travel app user experience, which are costly to fix later.

To execute this successfully, focus on building a Minimum Viable Product (MVP) that delivers essential functions like itinerary planning, booking integration, and real-time notifications. Integrate trusted APIs such as Skyscanner for flights and Amadeus for hotels to ensure accurate, up-to-date travel information. Rigorous QA testing is vital to catch usability issues and guarantee reliability before launch.

Building the MVP and API Integration

Start by developing the MVP with core features that address your users’ primary needs: personalized itinerary creation, seamless booking options, and timely notifications. This focused approach reduces development time and costs while validating your concept in the market. Integrating APIs from established providers ensures your app delivers reliable flight, hotel, weather, and local event data, which enhances the personalized travel recommendations WanderWise promises.

Thorough QA testing is essential to identify bugs, optimize performance, and refine the travel app user experience. Testing across multiple devices and scenarios ensures your app remains stable and user-friendly, which is crucial for early user adoption and positive reviews.

Breaking Down the Step


  • Develop an MVP focusing on itinerary planning, booking integration, and notifications.
  • Integrate key travel APIs such as Skyscanner for flights and Amadeus for hotels and events.
  • Include weather and local event APIs to enhance personalized travel recommendations.
  • Conduct comprehensive QA testing to ensure usability, reliability, and performance.
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Key Performance Indicators for Developing and Integrating Your Travel App


# Metric Target / Benchmark
1 MVP Development Time 3-6 months to launch a functional MVP
2 API Uptime 99.9% uptime to ensure reliable data delivery
3 Bug Rate Post-Launch Less than 5% critical bugs reported by early users
4 User Engagement on Core Features At least 70% of users actively use itinerary and booking features
5 App Crash Rate Maintain below 1% crash rate across devices


KPI 5: Address Legal, Privacy, and Compliance Requirements


Have you considered how legal and privacy compliance can make or break your smart travel planning app business? Navigating these requirements early is crucial because non-compliance can lead to costly fines, damage your brand reputation, and erode user trust. For WanderWise, which handles personal travel data and payment information, addressing these issues upfront sets a solid foundation for sustainable growth.

To execute this step effectively, you need to register your business properly, draft clear privacy policies, and ensure compliance with regulations like GDPR and CCPA. Implementing secure payment processing and data protection measures is equally vital to protect your users and meet industry standards.

Legal Setup and Privacy Compliance

Registering your travel app business involves choosing the right legal structure (LLC, corporation, etc.) and obtaining necessary licenses based on your jurisdiction. This formalizes your operations and protects your personal assets. Simultaneously, drafting a comprehensive privacy policy and terms of use clarifies how WanderWise collects, stores, and uses user data, which is essential for transparency and trust.

Compliance with GDPR (for EU users) and CCPA (for California residents) requires implementing user data controls such as consent management, data access, and deletion requests. Additionally, integrating secure payment gateways with PCI DSS compliance ensures safe transactions, which is critical for any travel booking integration within your app.

Breaking Down the Step


  • Register your business entity and secure all required licenses for operation.
  • Draft and publicly display privacy policies and terms of use tailored to your app’s data practices.
  • Ensure GDPR and CCPA compliance by implementing user consent mechanisms and data handling protocols.
  • Integrate secure payment processing solutions compliant with PCI DSS standards.
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Legal and Compliance Checklist for WanderWise


Requirement Purpose Key Actions Impact
Business Registration Legal operation and liability protection Choose legal structure, register with state/country, obtain licenses Formal legitimacy and risk mitigation
Privacy Policy & Terms of Use User transparency and legal protection Draft clear policies, publish on app and website Builds user trust and reduces legal risk
GDPR/CCPA Compliance Data protection for EU and California users Implement consent management, data access, and deletion features Avoids fines up to 4% of annual revenue or €20 million under GDPR
Secure Payment Processing Protect user payment data Use PCI DSS-compliant gateways, encrypt transactions Prevents data breaches and fraud, enhancing app credibility


KPI 6: Launch a Marketing Campaign and Acquire Early Users


How do you ensure your smart travel planning app gains traction right from the start? Launching a focused marketing campaign is critical because it sets the foundation for user acquisition, brand recognition, and long-term growth. Without early users, even the best travel app business risks fading into obscurity. The challenge lies in cutting through the noise of a crowded travel technology startup market to capture attention and build trust quickly.

To execute this step effectively, you need a multi-channel approach that leverages your app’s unique features and appeals directly to your target audience. Combining a professional website, compelling app store presence, strategic influencer partnerships, and targeted digital ads creates a powerful launch ecosystem. Early adopter incentives like free premium trials or referral bonuses can accelerate initial downloads and foster organic growth.

Kickstart User Acquisition

Launching your smart travel planning app’s marketing campaign involves creating a strong online presence with a website, social media profiles, and polished app store listings featuring engaging visuals and clear messaging. This first impression directly impacts download rates and user trust.

Partnering with travel influencers taps into established audiences who value personalized travel recommendations, while targeted digital ads focus your budget on high-conversion segments. Offering incentives such as free premium trials or referral bonuses encourages early adoption and word-of-mouth growth, essential for a sustainable user base.

Breaking Down the Step


  • Launch a professional website and social media channels with compelling visuals and clear value propositions.
  • Create optimized app store listings emphasizing key features like AI itinerary planning and real-time updates.
  • Partner with travel influencers to showcase authentic use cases and reach niche travel communities.
  • Offer early adopter incentives such as free premium trials or referral bonuses to boost initial downloads and engagement.
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Marketing Campaign KPIs for WanderWise


Metric Target Note
User Acquisition Cost (UAC) $5-$10 per user Benchmark for travel app startups in early stages
App Store Conversion Rate 20%-30% Improved by compelling visuals and clear messaging
Influencer Campaign ROI 150%-200% Measured by referral codes and downloads from influencer links
Early Adopter Retention Rate (30 days) 40%-50% Indicates user satisfaction and app engagement


KPI 7: Monitor Performance and Continuously Improve the App


How can you ensure your smart travel planning app stays relevant and competitive in a fast-evolving market? Monitoring key performance indicators (KPIs) and iterating based on real user data is critical to sustaining growth and user satisfaction over time. Without this ongoing attention, even the best travel app business risks losing engagement and falling behind competitors.

To execute this effectively, focus on tracking vital metrics such as downloads, active users, retention rates, and booking volumes. Combine quantitative data with qualitative user feedback to prioritize feature updates and marketing tweaks. This continuous improvement cycle will help WanderWise refine its personalized travel recommendations and travel booking integration, enhancing overall travel app user experience.

Track and Analyze KPIs Regularly

Monitoring KPIs like active users, retention rate, and booking volume provides clear insight into how WanderWise performs post-launch. These metrics reveal user engagement levels and revenue potential, guiding decisions on where to focus development and marketing efforts. Regular analysis helps identify trends, user drop-off points, and feature adoption rates, which are essential for optimizing the app’s value proposition.

Gathering and acting on user feedback complements KPI tracking by uncovering usability issues and feature requests that raw data can’t capture. Implementing a feedback loop enables iterative development, ensuring the app evolves with traveler needs and preferences, which is vital in the competitive travel technology startup space.

Breaking Down the Step


  • Track core KPIs: downloads, daily/monthly active users, retention rates, and booking volumes to measure growth and engagement.
  • Collect user feedback via in-app surveys, reviews, and support channels to identify pain points and feature ideas.
  • Release regular updates that address bugs, improve performance, and introduce enhancements based on data and feedback.
  • Use analytics to optimize marketing strategies, targeting user segments that drive higher retention and conversion.
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Key Metrics to Monitor for Your Smart Travel Planning App


Metric Why It Matters Target Benchmark
Downloads Indicates initial user interest and marketing effectiveness. 50,000+ downloads in the first 6 months is a strong start for a travel app startup.
Active Users (DAU/MAU) Measures ongoing engagement and app stickiness. 30-40% DAU/MAU ratio reflects healthy user retention.
Retention Rate (30-day) Shows how well the app retains users after initial use. 20-25% 30-day retention is a solid benchmark in travel apps.
Booking Volume Directly correlates with monetization and app value. Steady growth month-over-month, aiming for 5-10% increase monthly post-launch.