Smart Baby Monitoring Devices Bundle
Wondering how to start a smart baby monitoring devices business that stands out in the booming baby tech startup market? What key features and legal steps must you master to launch innovative nursery monitoring solutions that parents trust? Dive in to uncover essential strategies and expert tips.
Ready to explore the best practices for starting a baby monitoring device company and attract investors with cutting-edge infant monitoring technology? Discover how to source manufacturers and develop a compelling product line with our Smart Baby Monitoring Devices Business Plan Template to guide your journey.
| # | Step Name | Description |
|---|---|---|
| 1 | Develop Your Smart Baby Monitoring Devices Concept and Business Plan | Define key features, analyze market and competitors, estimate U.S. birth market size, plan product timeline, and create financial projections. |
| 2 | Secure Funding and Budget Your Costs | Calculate startup expenses, identify funding sources, prepare investor pitch deck, and allocate budget for marketing and compliance. |
| 3 | Design, Prototype, and Test Your Smart Baby Monitoring Devices | Collaborate with engineers, build prototypes, test with users, integrate AI, and ensure safety compliance. |
| 4 | Obtain Certifications and Legal Approvals | Secure FCC, CE, CPSIA certifications, protect intellectual property, comply with privacy laws, and get liability insurance. |
| 5 | Set Up Manufacturing and Supply Chain Operations | Source quality components, select and audit manufacturers, establish logistics, and implement strict quality controls. |
| 6 | Launch Marketing and Sales Campaigns | Create e-commerce presence, partner with influencers, run targeted ads, and offer promotions to boost early sales. |
| 7 | Release and Manage Daily Operations | Fulfill orders, provide support and updates, monitor key metrics, and scale based on sales performance. |
Key Takeaways
- Thorough market research and clear differentiation through AI and telehealth features are crucial before launching smart baby monitoring devices.
- Understanding and navigating complex regulatory requirements like FCC, FDA, and privacy laws is essential to ensure compliance and build customer trust.
- Securing adequate funding and carefully planning your product development, manufacturing, and marketing strategies will help manage high upfront costs and competitive pressures.
- Focusing on profitability through smart pricing, subscription services, and efficient operations can sustain growth and long-term success in this rapidly expanding market.
What Are Key Factors To Consider Before Starting Smart Baby Monitoring Devices?
Before you launch your smart baby monitors business, understanding the market and technical landscape is crucial. The global baby monitor market is expanding fast, driven by tech-savvy parents demanding advanced infant monitoring technology. Getting your product and business plan right means focusing on differentiation, compliance, and operational costs. Dive into these key factors to set your baby monitoring devices business on the path to success.
Essential Considerations for Your Baby Tech Startup
- Market Growth: The global baby monitor market is projected to reach $1.6 billion by 2027, growing at a CAGR of 8.5%, signaling strong demand for smart home baby products.
- Target Audience: Focus on millennial and Gen Z parents, who make up over 70% of new parents in the U.S. and prefer video baby monitors with app connectivity and AI-powered features.
- Product Differentiation: Incorporate AI insights, telehealth integration, and personalized recommendations to stand out in the crowded baby safety devices market.
- Regulatory & Cost Factors: Navigate FCC, FDA, and CE marking standards; plan for initial R&D and certification costs between $250,000 and $1 million typical for hardware startups.
Operational and Compliance Priorities
- Supply Chain Logistics: Source reliable components and select manufacturing partners experienced in nursery monitoring solutions and wireless baby monitors.
- Privacy & Security: Ensure compliance with data security laws for handling sensitive biometric and health data, a must for infant monitoring technology.
- Business Planning: Develop a business plan for baby tech startup focused on monitoring devices that highlights marketing strategies for smart baby monitor products and legal requirements for selling baby monitoring devices.
- Investor Appeal: Use clear differentiation and compliance strategy to attract investors for a baby monitoring device business, emphasizing top features to include in a smart baby monitor product.
What Are Biggest Challenges Of Running Smart Baby Monitoring Devices?
Launching and operating a smart baby monitors business like NurtureWise Monitoring demands navigating a complex landscape of technical, regulatory, and market hurdles. Understanding these challenges upfront equips you to build a resilient baby tech startup that stands out in infant monitoring technology. Keep reading to uncover the key obstacles you’ll face and how they impact your path to success.
Core Challenges in Smart Baby Monitoring Devices
- High upfront investment: Hardware startups typically spend $500,000+ on R&D, prototyping, and regulatory compliance before launch—see What Is the Cost to Launch a Smart Baby Monitoring Devices Business?
- Complex certifications: Navigating FCC approval and possibly FDA clearance if classified as a medical device adds time and cost
- Cybersecurity & privacy compliance: Ensuring data protection under GDPR, HIPAA, or CCPA is critical, as over 60% of parents cite privacy concerns when choosing baby safety devices
- Market competition & trust: Competing with established brands like Owlet and Nanit requires convincing parents of your device’s reliability and data security
- Supply chain risks: Component shortages and disruptions can increase costs by 15–30%, impacting production timelines
- Ongoing support & updates: Continuous software maintenance is necessary to keep nursery monitoring solutions compliant and valuable to users
What Legal And Regulatory Steps Are Required To Open Smart Baby Monitoring Devices?
Launching a smart baby monitors business requires careful navigation of legal and regulatory frameworks to ensure safety, compliance, and consumer trust. Understanding these steps early helps you avoid costly delays and protects your brand reputation. Keep reading to discover the essential requirements that will set your baby tech startup on the right path.
Key Legal and Compliance Steps for Your Baby Monitoring Devices Business
Register Your Business and Protect Intellectual Property
Secure your business entity registration and protect innovations with patents and trademarks to safeguard your unique infant monitoring technology.Obtain FCC and CE Certifications
Wireless baby monitors must meet FCC standards in the U.S. and CE marking for European markets to legally operate and sell your smart home baby products internationally.Navigate FDA Approval When Needed
If your device includes medical-grade features like pulse oximetry, FDA approval is mandatory to comply with health regulations and ensure safety.Ensure Privacy and Child Safety Compliance
Draft clear privacy policies aligned with COPPA, GDPR, and HIPAA, and meet CPSIA standards addressing lead, phthalates, and small parts to guarantee infant safety and data protection.Secure Product Liability Insurance
Expect to invest between $2,000 and $10,000 annually to cover risks associated with hardware manufacturing and consumer use in the baby safety devices sector.Establish Supplier and Partner Contracts
Formal agreements with manufacturers and telehealth partners ensure quality control and regulatory compliance, critical for maintaining your brand’s reliability.
For deeper insights on measuring your startup’s success, check out What Are the 5 Key Metrics for Smart Baby Monitoring Devices Business Success?
How Do You Create Strong Smart Baby Monitoring Devices Business Plan?
Building a solid business plan is your foundation for launching NurtureWise Monitoring, a leader in smart baby monitors. Focus on defining your unique value clearly, backed by real market data and a detailed roadmap. This approach ensures you attract investors and navigate the complexities of the baby monitoring devices business with confidence. Ready to dive into the essentials?
Key Elements of a Strong Smart Baby Monitoring Devices Business Plan
Unique Value Proposition
Market Analysis
Product Development Roadmap
Financial Projections
Go-to-Market Strategy
Customer Acquisition Plan
Risk Assessment and Contingency
Highlight AI-powered insights, real-time data access, and seamless pediatric telehealth integration to differentiate your infant monitoring technology.
Include competitor benchmarking and cite that the global smart baby monitor market is projected to grow at a CAGR of 9.5% through 2028, emphasizing opportunity size.
Outline clear milestones for prototyping, rigorous testing phases, and a planned launch schedule to keep development on track.
Build robust models showing hardware gross margins typically range from 30–50%, factoring in costs for sourcing manufacturers and R&D.
Plan for direct-to-consumer e-commerce, retail partnerships, and pediatrician referrals to cover multiple sales channels effectively.
Leverage digital marketing, influencer outreach, and engagement in parental communities to build trust and brand awareness.
Prepare for product recalls, cyber security incidents, and regulatory delays with clear mitigation strategies.
For deeper insight into measuring success, explore What Are the 5 Key Metrics for Smart Baby Monitoring Devices Business Success?
How Do You Ensure Profitability In Smart Baby Monitoring Devices Business?
Securing profitability in the smart baby monitors market requires a strategic blend of pricing, cost control, and revenue diversification. NurtureWise Monitoring can leverage premium features while keeping products affordable to capture a broad audience. By incorporating subscription services and upselling accessories, you can significantly boost lifetime customer value. Let’s explore actionable approaches that align with industry benchmarks and proven best practices.
Key Strategies to Maximize Profitability
Balanced Pricing Strategy
Set prices between $150–$300 to balance affordability with advanced features, targeting parents who value quality and innovation in baby safety devices.Reduce Cost of Goods Sold (COGS)
Source components in bulk and partner with contract manufacturers to achieve a 40%+ gross margin, critical for sustaining a baby tech startup’s growth.Subscription Services for Recurring Revenue
Introduce AI-powered insights and pediatric telehealth access subscriptions to increase customer lifetime value by 30–50%.Upsell Accessories and Extended Services
Offer additional cameras, baby movement sensor technology, and extended warranties to enhance revenue per customer.Lean Operations & Automation
Minimize overhead by automating customer support with AI chatbots and streamlining logistics to maintain operational efficiency.Customer Retention Focus
Capitalize on the fact that 60% of hardware D2C brands see higher profits from repeat buyers by nurturing loyalty through excellent service and product updates.Expand Distribution Channels
Sell on Amazon, specialty baby retailers, and explore international markets to diversify revenue streams and scale faster.
For deeper insights on measuring success in this sector, check out What Are the 5 Key Metrics for Smart Baby Monitoring Devices Business Success?
What Are 7 Steps To Open Smart Baby Monitoring Devices?
KPI 1: Develop Your Smart Baby Monitoring Devices Concept and Business Plan
How do you transform an innovative idea into a viable smart baby monitors business? This foundational step sets the trajectory for your baby monitoring devices business, influencing everything from product design to investor interest. Without a clear concept and a robust business plan, you risk misaligned development efforts and missed market opportunities.
Focusing on defining core features, analyzing competitors, and sizing your market will give you a strategic edge. Crafting a detailed product timeline and financial forecast ensures you anticipate costs and funding needs, helping you avoid costly delays or cash flow gaps as you launch your baby tech startup.
Concept Development & Planning
Begin by pinpointing the essential features your smart baby monitoring devices will offer, such as AI health analytics, real-time alerts, and pediatric telehealth integration. This clarity guides your product development and differentiates you in a competitive market.
Simultaneously, conduct thorough market research to understand customer pain points, analyze pricing trends, and benchmark against top competitors. Estimating the total addressable market (TAM) is critical—consider that the U.S. sees an average of 3.6 million births annually, representing a substantial opportunity for nursery monitoring solutions.
Breaking Down the Step
- Identify key features like AI-powered insights and telehealth connectivity to meet modern parents’ needs.
- Analyze competitors’ strengths and weaknesses to position your baby safety devices effectively.
- Estimate the TAM using birth statistics and demographic data to validate market potential.
- Map out a product development timeline and resource plan to stay on schedule and budget.
Business Plan Essentials for Baby Tech Startups
| Component | Description |
|---|---|
| Core Features | AI health analytics, real-time alerts, telehealth integration |
| Market Research | Competitor analysis, customer pain points, pricing trends |
| Total Addressable Market (TAM) | Based on 3.6 million U.S. births annually, plus potential for global expansion |
| Product Development Timeline | Milestones from prototype to launch, resource allocation |
| Financial Projections | 3–5 year forecasts including revenue, expenses, and funding needs |
KPI 2: Secure Funding and Budget Your Costs
How do you ensure your smart baby monitoring devices business gets off the ground with the right financial foundation? Securing funding and budgeting your costs is critical because it directly influences your ability to develop, certify, and market your product effectively. Without a clear financial plan, you risk running out of capital before reaching key milestones, which can stall growth or jeopardize your entire venture.
To execute this step well, start by accurately calculating all startup expenses, including R&D, prototyping, certifications, and initial inventory. Then, explore diverse funding sources like angel investors, venture capital, and crowdfunding, which typically raise between $500,000 and $1.2 million for hardware-focused baby tech startups. Finally, prepare a compelling pitch deck with solid market data and ROI projections, while allocating budget for marketing, regulatory compliance, and unexpected costs.
Planning Your Financial Foundation
Budgeting begins with a detailed estimate of startup costs, which for a smart baby monitoring devices business can range from $50,000 to $200,000 for initial R&D and prototyping alone. This step requires identifying all necessary expenses, including certifications like FCC and CE, plus the cost of initial inventory to meet early demand.
Securing funding involves targeting the right investors and platforms. Angel investors and VCs specializing in baby tech or IoT hardware are key prospects, while crowdfunding campaigns can also generate significant capital. Your pitch deck must highlight market opportunity, product differentiation, and projected returns to attract these investors effectively.
Breaking Down the Step
- Calculate comprehensive startup costs: R&D, prototyping, certifications, and inventory
- Identify and approach funding sources: angel investors, venture capitalists, crowdfunding platforms
- Create a data-driven, investor-ready pitch deck showcasing market size and ROI
- Allocate budget for marketing campaigns, regulatory compliance, and contingency funds
Startup Cost and Funding Overview for Smart Baby Monitoring Devices
| Expense Category | Estimated Cost Range |
|---|---|
| Research & Development and Prototyping | $50,000 – $200,000 |
| Certifications (FCC, CE, CPSIA) | $20,000 – $50,000 |
| Initial Inventory | $30,000 – $100,000 |
| Marketing and Launch Campaigns | $50,000 – $150,000 |
| Contingency and Regulatory Expenses | $20,000 – $50,000 |
| Typical Hardware Startup Funding Raised | $500,000 – $1.2 million |
KPI 3: Design, Prototype, and Test Your Smart Baby Monitoring Devices
How do you ensure your smart baby monitors truly meet parents’ needs before launching? This step is critical because the quality, safety, and usability of your product directly impact customer trust and long-term brand reputation. Skipping thorough prototyping and testing can lead to costly recalls or poor market reception, especially in the sensitive baby tech startup space.
To execute this effectively, collaborate closely with experienced hardware engineers and designers to build iterative prototypes. Conduct usability testing with a representative sample of 50–100 target users to gather actionable feedback. Also, integrate secure data transmission and AI features early, while running safety and compliance tests to meet FCC, CPSIA, and FDA standards as applicable.
Prototype Development & Testing
Designing and prototyping smart baby monitoring devices involves translating your concept into functional hardware and software. This includes selecting sensors, developing wireless connectivity, and embedding AI algorithms for real-time insights. Early prototypes must be tested rigorously with real parents to identify usability issues and refine features that enhance baby safety and user experience.
Testing also ensures compliance with critical regulations such as FCC for wireless communication and CPSIA for product safety. This step sets the foundation for reliable manufacturing and builds investor confidence by demonstrating a validated, market-ready product.
Breaking Down the Step
- Partner with seasoned hardware engineers and industrial designers to create initial prototypes.
- Conduct usability testing with 50–100 parents to gather qualitative and quantitative feedback.
- Integrate secure data transmission protocols and AI algorithms for predictive infant monitoring.
- Perform safety and compliance testing to meet FCC, CPSIA, and FDA standards where required.
Key Activities in Device Design and Testing
| Activity | Description | Outcome |
|---|---|---|
| Hardware & Software Integration | Combine sensors, wireless modules, and AI software into working prototypes. | Functional device ready for user trials and technical validation. |
| User Testing | Engage 50–100 target users to test usability, comfort, and feature relevance. | Actionable insights to refine product design and user interface. |
| Security Implementation | Implement encryption and secure data transmission to protect sensitive baby data. | Compliance with privacy laws and increased customer trust. |
| Compliance & Safety Testing | Conduct tests to meet FCC wireless standards, CPSIA safety, and FDA approvals if applicable. | Certification that enables legal sale and distribution of baby safety devices. |
KPI 4: Obtain Certifications and Legal Approvals
How do you ensure your smart baby monitoring devices meet regulatory standards and protect your business? Securing the right certifications and legal approvals is essential for launching a credible baby monitoring devices business. This step safeguards your product’s market entry, builds consumer trust, and avoids costly legal setbacks.
To navigate this complex process effectively, focus on obtaining necessary certifications like FCC, CE, and CPSIA, protecting your intellectual property with patents and trademarks, and ensuring compliance with privacy laws such as GDPR, COPPA, and HIPAA. Additionally, securing product liability insurance and solid supplier agreements will shield your startup from operational risks.
Certification and Legal Compliance
Obtaining FCC and CE certifications confirms that your smart baby monitors meet electromagnetic compatibility and safety standards required in the U.S. and Europe. CPSIA compliance ensures your product adheres to U.S. child safety regulations, crucial for infant monitoring technology. Filing patents and trademarks protects your unique innovations and brand identity from competitors, a vital asset in a competitive baby tech startup market.
Drafting privacy policies and terms of service that comply with GDPR, COPPA, and HIPAA is critical to protect user data, especially when your device connects with pediatric telehealth services. Finally, product liability insurance and supplier agreements mitigate risks related to manufacturing defects and supply chain disruptions, safeguarding your business continuity.
Breaking Down the Step
- Apply for FCC certification to meet U.S. wireless communication standards and CE marking for European market access.
- Ensure CPSIA compliance to meet safety standards for children's products, reducing liability risks.
- File patents and trademarks to protect your intellectual property and brand in the baby monitoring devices space.
- Develop privacy policies complying with GDPR, COPPA, and HIPAA to legally handle sensitive infant and parent data.
- Secure product liability insurance and negotiate clear supplier agreements to cover manufacturing and operational risks.
Essential Certifications and Legal Approvals for Smart Baby Monitoring Devices
| Certification / Approval | Purpose | Key Considerations |
|---|---|---|
| FCC Certification | Ensures wireless devices comply with U.S. communication standards | Required for all wireless baby monitors; testing can cost $10,000–$30,000 |
| CE Marking | Confirms conformity with European safety and environmental standards | Mandatory for sales in the EU; involves safety, EMC, and RoHS compliance |
| CPSIA Compliance | Certifies product safety for children under U.S. law | Includes limits on lead and phthalates; testing labs must be accredited |
| Patents and Trademarks | Protects IP and brand identity | Patent filing costs vary; trademarks protect logos and product names |
| Privacy Policy Compliance | Ensures legal data handling under GDPR, COPPA, HIPAA | Essential for devices collecting health and personal data; non-compliance risks fines up to 4% of annual revenue |
| Product Liability Insurance | Covers claims related to product defects or injuries | Costs depend on coverage; critical for baby safety devices |
| Supplier Agreements | Defines quality, delivery, and liability terms with manufacturers | Protects against supply chain risks and enforces standards |
KPI 5: Set Up Manufacturing and Supply Chain Operations
How do you ensure your smart baby monitoring devices reach parents reliably without compromising quality? Setting up manufacturing and supply chain operations is a critical step that directly impacts product consistency, customer satisfaction, and your startup’s reputation. Missteps here can lead to costly delays, quality issues, or inventory shortages that stall growth.
To execute this step effectively, focus on sourcing components from reputable suppliers and negotiating volume discounts early. Choose a manufacturing partner—whether domestic or overseas—with proven quality standards, and implement stringent quality control procedures. Establishing smooth logistics for inventory management, fulfillment, and returns will keep your operations scalable and responsive.
Manufacturing & Supply Chain Setup
Setting up manufacturing involves selecting trusted suppliers for essential components like sensors, wireless modules, and casing materials. Negotiating favorable volume discounts can reduce costs as you scale. Next, decide between domestic or overseas manufacturing partners, prioritizing those with audited quality certifications such as ISO 9001 to ensure product reliability.
Supply chain operations include organizing inventory storage, shipping logistics, and returns handling. Implementing quality control at every production batch is vital for maintaining safety and performance standards in smart baby monitors. This step is the backbone that supports your product’s market launch and long-term success.
Breaking Down the Step
- Source components from vetted suppliers; negotiate volume discounts
- Select manufacturing partner (domestic or overseas); audit for quality standards
- Establish logistics for inventory, fulfillment, and returns management
- Implement quality control procedures for each production batch
Key Metrics for Manufacturing and Supply Chain Performance
| Metric | Benchmark/Target | Relevance |
|---|---|---|
| Supplier Defect Rate | <1% | Ensures component quality to reduce product failures |
| Manufacturing Lead Time | 4-8 weeks | Impacts inventory planning and market responsiveness |
| Inventory Turnover Ratio | 6-8 times/year | Reflects efficient stock management and cash flow |
| Return Rate | <2% | Indicates product reliability and customer satisfaction |
| On-Time Delivery Rate | >95% | Measures fulfillment efficiency and customer trust |
KPI 6: Launch Marketing and Sales Campaigns
How do you ensure your smart baby monitoring devices reach the right parents at the right time? Launching effective marketing and sales campaigns is critical because it directly impacts your initial traction and long-term brand presence in the competitive baby tech startup space. Without a strategic approach, even the best infant monitoring technology can struggle to gain visibility and generate sales.
To succeed, focus on building a strong e-commerce presence optimized for SEO and mobile users, collaborate with trusted parenting influencers and pediatricians for endorsements, and deploy targeted digital ads on platforms like Facebook and Google. Offering pre-order discounts or bundles can create urgency and boost early adoption, setting a solid foundation for sustained growth.
Establish Your Online Sales Channels
Creating an e-commerce website and a well-optimized Amazon storefront is essential for accessibility and credibility. These platforms serve as your primary sales funnels, so ensure they are mobile-friendly and optimized for relevant keywords such as “smart baby monitors” and “baby safety devices.” This maximizes organic traffic and conversions from parents searching for reliable nursery monitoring solutions.
Collaborating with parenting influencers and pediatricians helps build trust and provides authentic endorsements that resonate with your target audience. These partnerships can amplify your reach and validate your product’s benefits, especially when launching a new baby monitoring device brand.
Breaking Down the Step
- Build a mobile-optimized e-commerce website and Amazon storefront with SEO targeting baby tech startup keywords.
- Partner with parenting influencers and pediatricians for early endorsements and authentic reviews.
- Launch targeted digital ad campaigns on Facebook, Instagram, and Google to reach new parents effectively.
- Offer pre-order discounts or product bundles to incentivize early purchases and generate buzz.
Key Metrics to Track for Your Marketing and Sales Launch
| Metric | Description | Benchmark/Goal |
|---|---|---|
| Website Conversion Rate | Percentage of visitors who make a purchase or pre-order | 2-5% typical for e-commerce baby products |
| Cost Per Acquisition (CPA) | Average marketing spend to acquire one customer | $20-$50 depending on ad platform and targeting |
| Influencer Engagement Rate | Likes, comments, shares per influencer post promoting your product | 5-10% engagement indicates strong audience interest |
| Pre-Order Volume | Number of units sold before official product launch | Set targets based on production capacity and market size, e.g., 500-1000 units |
KPI 7: Release and Manage Daily Operations
How do you ensure your smart baby monitors not only reach customers but also keep them satisfied over time? This step is critical because effective daily operations directly impact customer retention, brand reputation, and your ability to scale in the competitive baby monitoring devices business. Managing order fulfillment, support, and product updates smoothly is essential to building trust with parents relying on your infant monitoring technology.
To execute this well, focus on seamless pre-order fulfillment, responsive 24/7 customer support, and continuous software improvements. Track key performance indicators like customer acquisition cost (CAC), lifetime value (LTV), churn rate, and gross margin to make data-driven decisions. Use these insights to optimize operations and strategically expand your reach into new markets or retail channels.
Daily Operations Management
Daily operations involve fulfilling pre-orders promptly, monitoring customer feedback for product enhancements, and providing round-the-clock support. This ensures parents using your wireless baby monitors receive consistent value and builds loyalty. Regular software updates are vital to maintain security and add features, keeping your smart home baby products competitive.
Tracking KPIs like CAC and churn rate helps you understand customer behavior and profitability. Use sales data to scale production and expand distribution channels, whether through e-commerce or retail partnerships, aligning growth with demand.
Breaking Down the Step
- Fulfill pre-orders accurately and on schedule, prioritizing quality control.
- Provide 24/7 customer support to address inquiries and technical issues swiftly.
- Deliver regular software updates to improve AI-powered insights and security.
- Monitor KPIs—CAC, LTV, churn rate, gross margin—to guide operational decisions and scaling.
Key Metrics to Track for Smart Baby Monitoring Devices Operations
| Metric | Description | Benchmark / Target |
|---|---|---|
| Customer Acquisition Cost (CAC) | Average cost to acquire a new customer through marketing and sales efforts. | $30-$50 for early-stage baby tech startups |
| Customer Lifetime Value (LTV) | Revenue generated from a customer over the entire relationship. | 3x to 5x CAC is ideal to ensure profitability |
| Churn Rate | Percentage of customers who stop using your service or product monthly. | Below 5% monthly churn is a strong indicator of product-market fit |
| Gross Margin | Revenue minus cost of goods sold, expressed as a percentage. | Above 60% is typical for premium baby safety devices |