Holistic Health Wellness Retreat Bundle
Thinking about how to start a successful holistic health wellness retreat business? What if you could blend natural healing retreats with mind-body wellness programs to create a thriving wellness retreat business that truly transforms lives? Discover the essential steps to make your vision a reality.
Ready to dive into health retreat planning and learn top services to offer while mastering sustainable practices? Explore proven Holistic Health Wellness Retreat Business Plan Template strategies that help you attract clients and navigate legal requirements with confidence.
| # | Step Name | Description |
|---|---|---|
| 1 | Define Your Holistic Health Wellness Retreat Concept and Business Plan | Clarify your retreat’s philosophy, target guests, and create a 3–5 year plan with financial projections. |
| 2 | Secure Funding and Develop a Budget | Calculate startup costs, explore funding options, and budget for at least 6–12 months of operations. |
| 3 | Select Location and Obtain Permits | Choose a scenic, accessible site and secure all necessary permits and zoning approvals. |
| 4 | Design and Build Your Retreat Facilities | Plan accommodations and wellness spaces using sustainable materials and wellness design principles. |
| 5 | Recruit and Train Your Team | Hire qualified staff and provide training in holistic therapies, service, and safety standards. |
| 6 | Launch Marketing and Pre-Opening Campaigns | Create a professional website, partner with influencers, and run early promotions to build buzz. |
| 7 | Open and Manage Operations | Host a soft opening, track key performance metrics, and continuously refine guest experiences. |
Key Takeaways
- Understanding your target market and unique value proposition is crucial before launching a holistic health wellness retreat.
- Managing high fixed costs and maintaining year-round occupancy are among the biggest operational challenges you’ll face.
- Securing the proper legal permits, licenses, and insurance protects your business and ensures regulatory compliance.
- A detailed business plan with financial projections, marketing strategies, and risk management is essential for securing funding and guiding growth.
What Are Key Factors To Consider Before Starting Holistic Health Wellness Retreat?
Launching a successful holistic health retreat demands careful analysis of market dynamics and precise planning. Understanding the wellness tourism industry and your target audience sets the foundation for a thriving wellness retreat business. Let’s break down the critical factors you need to evaluate before you start a health retreat like Serene Springs Wellness Retreat.
Essential Considerations for Holistic Wellness Entrepreneurship
- Analyze the wellness tourism market, projected to reach $1.3 trillion globally by 2025 (Global Wellness Institute).
- Define your target market by age, income, wellness goals, and travel preferences to tailor your mind-body wellness programs effectively.
- Assess startup costs, which typically range from $500,000 to $2 million for a mid-sized retreat, covering land, construction, staffing, and marketing.
- Choose a location considering nature proximity, accessibility, climate, and local attractions to enhance guest experience and occupancy rates.
Additional Key Factors to Drive Wellness Business Startup Success
- Define a unique value proposition such as personalized programs, eco-friendly facilities, or integrative therapies to differentiate your retreat.
- Stay current with wellness tourism trends like plant-based nutrition, mindfulness, and digital detox to attract a modern clientele.
- Plan for seasonality and occupancy rates; average retreat occupancy is 60–70% annually, influencing revenue forecasts.
- Explore diverse business models: destination retreats, day programs, corporate wellness packages, or hybrid models to maximize market reach.
For more insights on operational success, check out What Are the 5 Key Metrics for a Successful Holistic Health Wellness Retreat Business?
What Are Biggest Challenges Of Running Holistic Health Wellness Retreat?
Running a holistic health retreat like Serene Springs Wellness Retreat is rewarding but comes with significant challenges you must navigate carefully. From managing high fixed costs to staying competitive, understanding these hurdles upfront will prepare you for success. Keep reading to discover the key obstacles and how they impact your wellness retreat business.
Top Challenges in Holistic Wellness Entrepreneurship
- High fixed costs: Property upkeep, utilities, and staff salaries often consume 60–70% of operating expenses, squeezing profitability.
- Staff recruitment and retention: Attracting qualified wellness practitioners, therapists, and hospitality professionals is tough but crucial for quality service.
- Seasonality impacts occupancy: Many retreats see occupancy drop to 40% during off-peak months, challenging cash flow and sustainability.
- Regulatory compliance and safety: Ensuring guest safety and adhering to legal requirements, especially for alternative therapies and food services, is essential to avoid liabilities.
- Consistent guest experience: Maintaining high service standards drives positive reviews and repeat bookings, vital for growth.
- Competition and differentiation: Competing against hotels, spas, and other natural healing retreats means your wellness retreat business must offer unique, evidence-based mind-body wellness programs.
- Keeping up with wellness trends: Guests expect personalized, up-to-date holistic lifestyle coaching and immersive experiences, requiring continuous innovation.
Understanding these challenges is critical as you plan to start a health retreat. Addressing them early in your health retreat planning and incorporating sustainable practices for holistic wellness retreats will position your business for long-term success.
What Legal And Regulatory Steps Are Required To Open Holistic Health Wellness Retreat?
Launching your holistic health retreat means navigating essential legal and regulatory steps that protect your business and guests. These requirements ensure your wellness retreat business operates smoothly and complies with local and state laws. Understanding these steps early in your health retreat planning sets a strong foundation for success.
Key Legal and Regulatory Steps
- Register your business entity as an LLC or corporation and obtain a federal EIN; expect filing fees between $50 and $500 depending on your state.
- Secure zoning approvals and conditional use permits to legally operate hospitality and health services on your property.
- Obtain health and safety permits including food service licenses and pool/spa certifications to meet regulatory standards.
- Verify all practitioners hold valid state licenses for services like massage, acupuncture, or therapy to maintain compliance and trust.
Additional Compliance Essentials
- Ensure your facilities comply with ADA accessibility standards for inclusive guest accommodations and services.
- Purchase liability insurance with average annual premiums ranging from $3,000 to $7,000 to cover property, guest injuries, and professional malpractice.
- Follow employment laws rigorously, including hiring protocols, payroll taxes, and workplace safety regulations.
- Integrate sustainable practices and stay updated on wellness tourism trends to enhance your holistic wellness entrepreneurship.
For deeper insights on measuring your retreat’s success and refining your wellness business startup strategy, check out What Are the 5 Key Metrics for a Successful Holistic Health Wellness Retreat Business?
How Do You Create Strong Holistic Health Wellness Retreat Business Plan?
Building a solid business plan is your first step to start a health retreat that truly stands out in the growing wellness tourism trends. A well-crafted plan not only defines your vision but also maps out how to attract clients and sustain profitability. Let’s break down the essential components that will make your holistic health retreat a success.
Key Elements of Your Holistic Wellness Retreat Business Plan
Define Your Mission, Offerings & Target Market
Clearly articulate your retreat’s purpose, such as Serene Springs Wellness Retreat’s focus on mind-body wellness programs and personalized holistic lifestyle coaching. Identify your ideal guests—whether stressed professionals or wellness tourists seeking natural healing retreats.
Conduct a SWOT Analysis & Market Positioning
Analyze strengths, weaknesses, opportunities, and threats. Research competitors to find market gaps—perhaps underserved niches like affordable locations for wellness retreats or unique mind-body therapies. Position your retreat to fill these gaps effectively.
Develop Detailed Financial Projections
Estimate revenue per guest, typically between $200–$500 per night. Factor in occupancy rates, which in wellness retreat startups often average around 50-70% initially, and calculate your break-even point. For capital planning, refer to What Is the Cost to Start a Holistic Health Wellness Retreat Business?
Outline Marketing & Staffing Strategies
Plan digital marketing campaigns, partnerships with wellness influencers, and listings on travel platforms to boost visibility. For staffing, ensure practitioner credentials meet industry standards, maintain a guest-to-staff ratio near the 5:1 industry average, and implement ongoing training programs.
Operational & Risk Management Plans
Detail guest intake procedures, program scheduling, housekeeping, and food service logistics. Include contingency plans for health emergencies, natural disasters, and economic downturns to safeguard your wellness business startup against unforeseen challenges.
How Do You Ensure Profitability In Holistic Health Wellness Retreat Business?
Profitability is the backbone of your holistic health retreat’s sustainability. Setting the right pricing, managing costs, and expanding your revenue streams are essential steps to secure steady income. Let’s explore practical strategies that can boost your Serene Springs Wellness Retreat’s financial health while enhancing guest satisfaction.
Key Profitability Strategies for Your Wellness Retreat
- Set pricing between $1,000–$3,000 per guest per week, based on market research, added value, and guest willingness to pay.
- Control costs with efficient staffing, energy-saving measures, and bulk supply purchasing to maintain healthy margins.
- Diversify income by offering workshops, online coaching, branded products, and corporate retreats to tap into multiple revenue streams.
- Maximize occupancy through off-season promotions, loyalty programs, and partnerships with local businesses to keep rooms filled year-round.
Monitor and Optimize Performance
Track RevPAR (Revenue per Available Room), guest satisfaction scores, and repeat booking rates to identify growth opportunities and operational efficiencies. Upselling premium experiences like private sessions or luxury accommodations can increase average guest spend by 20–30%. Leveraging positive guest reviews and testimonials is a proven way to boost organic marketing and referral bookings, a critical piece of retreat marketing strategies.
For a deeper dive into financial outcomes, check out How Much Do Owners Make from a Holistic Health Wellness Retreat? to benchmark your goals against real industry figures.
What Are 7 Steps To Open Holistic Health Wellness Retreat?
KPI 1: Define Your Holistic Health Wellness Retreat Concept and Business Plan
How do you set a firm foundation for a successful holistic health retreat? Defining your retreat’s core philosophy and business plan is the critical first step that shapes every decision ahead. Without a clear concept and detailed plan, you risk misaligned programs, unclear target markets, and unsustainable operations, all of which can undermine long-term success.
To execute this step effectively, focus on clarifying your unique wellness approach, identifying your ideal guests, and researching market trends. Then, build a 3–5 year business plan with realistic financial projections that consider occupancy rates around 60–70%. This structured approach reduces uncertainty and positions your retreat for steady growth.
Concept Development & Planning
Start by defining your retreat’s holistic health philosophy—whether it centers on mindfulness, plant-based nutrition, or eco-conscious living. Identify your target clientele, such as stressed professionals or wellness seekers, to tailor signature programs that resonate deeply. Conduct a thorough market and competitor analysis to spot wellness tourism trends and gaps you can fill.
Next, develop a detailed business plan outlining your vision, guest experience goals, program diversity, and community engagement strategies. Incorporate 3–5 year financial projections that realistically target occupancy rates between 60–70%, ensuring you plan for sustainable revenue and growth.
Breaking Down the Step
- Clarify your retreat’s unique holistic health philosophy and signature offerings.
- Define your ideal target guests, such as wellness seekers or stressed professionals.
- Conduct market and competitor research focusing on trends like mindfulness and eco-conscious travel.
- Create a 3–5 year business plan with financial projections targeting 60–70% occupancy rates.
Key Performance Indicators for Holistic Health Wellness Retreat Setup
| Step Name | Description |
|---|---|
| Define Your Holistic Health Wellness Retreat Concept and Business Plan | Clarify your retreat’s philosophy, target guests, and create a 3–5 year plan with financial projections. |
| Secure Funding and Develop a Budget | Calculate startup costs, explore funding options, and budget for at least 6–12 months of operations. |
| Select Location and Obtain Permits | Choose a scenic, accessible site and secure all necessary permits and zoning approvals. |
| Design and Build Your Retreat Facilities | Plan accommodations and wellness spaces using sustainable materials and wellness design principles. |
| Recruit and Train Your Team | Hire qualified staff and provide training in holistic therapies, service, and safety standards. |
| Launch Marketing and Pre-Opening Campaigns | Create a professional website, partner with influencers, and run early promotions to build buzz. |
| Open and Manage Operations | Host a soft opening, track key performance metrics, and continuously refine guest experiences. |
KPI 2: Secure Funding and Develop a Budget
How will you fund your holistic health retreat before the first guest arrives? Securing adequate funding and crafting a detailed budget is foundational to your wellness retreat business’s success. Without this step, you risk running out of cash during critical early stages, which can stall or even shutter your dream of launching a serene sanctuary like Serene Springs Wellness Retreat.
To execute this step effectively, start by calculating all startup costs and estimating your monthly operating expenses for at least 6 to 12 months. Then, explore multiple funding sources—SBA loans, private investors, crowdfunding, or wellness grants—to ensure you have a financial runway. Building a contingency fund is essential to handle unexpected delays or regulatory hurdles common in health retreat planning.
Calculate Startup Costs and Funding Options
Begin by itemizing all initial expenses, including property acquisition or lease, construction or renovation, furnishing, and marketing. This comprehensive cost calculation helps you set a realistic funding target. Next, identify diverse funding avenues such as SBA loans that offer favorable terms, wellness-specific grants, crowdfunding campaigns, or private investors interested in holistic wellness entrepreneurship.
Budgeting for 6 to 12 months of operating expenses is critical, especially since new wellness retreats typically have a burn rate between $30,000 and $80,000 per month. Incorporate a contingency fund of at least 10–15% of your total budget to cover unforeseen costs, ensuring your holistic health retreat remains financially resilient during its launch phase.
Breaking Down the Step
- Calculate total startup costs: property, renovations, furnishings, and marketing.
- Explore multiple funding sources: SBA loans, private investors, crowdfunding, and wellness grants.
- Budget for 6–12 months of operating expenses; expect a monthly burn rate of $30,000–$80,000.
- Include a contingency fund to manage unexpected delays or regulatory issues.
Key Metrics to Track for Funding and Budgeting
| # | Metric | Why It Matters |
|---|---|---|
| 1 | Startup Cost Accuracy | Ensures you raise sufficient capital and avoid shortfalls. |
| 2 | Monthly Burn Rate | Monitors cash outflow to maintain operational stability. |
| 3 | Funding Source Diversification | Reduces financial risk by not relying on a single funding stream. |
| 4 | Contingency Fund Size | Protects against unforeseen expenses and delays. |
KPI 3: Select Location and Obtain Permits
How do you choose the perfect spot for your holistic health retreat that aligns with your vision and meets all legal requirements? This step is crucial because the location directly influences your retreat’s appeal, operational feasibility, and compliance with local regulations. Without securing the right permits and zoning approvals, you risk costly delays or shutdowns that can jeopardize your wellness retreat business.
To execute this step effectively, focus on selecting a site that embodies natural beauty and accessibility while reflecting your brand ethos. Simultaneously, conduct thorough research on local zoning laws and environmental codes to ensure your retreat can legally operate hospitality, wellness, and food services. Early engagement with local authorities and professional advisors will streamline obtaining the necessary permits.
Choosing Location and Navigating Permits
Selecting a location for your holistic wellness retreat involves balancing scenic appeal with practical accessibility. Ideal sites often feature mountains, lakes, or forests that enhance the guest experience and support mind-body wellness programs. Proximity to airports or major cities is vital to attract clients and reduce travel friction.
Obtaining permits requires reviewing local zoning laws and securing approvals for hospitality, wellness services, and food operations. Ensuring the property complies with environmental and building codes is essential, and planning eco-friendly upgrades can align with sustainable practices, which are increasingly valued in wellness tourism trends.
Breaking Down the Step
- Choose a site with natural beauty and easy access that fits your holistic health retreat brand.
- Review local zoning laws and obtain all necessary hospitality, wellness, and food service permits.
- Verify compliance with environmental and building codes; plan sustainable upgrades if needed.
- Negotiate lease or purchase agreements, prioritizing proximity to airports and urban centers.
Key Considerations for Location and Permits
| Factor | Details | Impact |
|---|---|---|
| Natural Setting | Mountains, lakes, forests preferred for holistic wellness ambiance | Enhances guest experience; critical for retreat branding |
| Accessibility | Within 50 miles of major airports or cities | Improves guest convenience; increases bookings by up to 30% |
| Permits & Zoning | Hospitality, wellness, food service permits mandatory | Prevents legal issues; ensures smooth operations |
| Environmental Compliance | Meets local building codes and environmental standards | Supports sustainable practices; aligns with wellness tourism trends |
| Lease/Purchase Terms | Negotiated for long-term stability and cost efficiency | Secures business foundation; controls operational costs |
KPI 4: Design and Build Your Retreat Facilities
How do you create a physical space that truly embodies the essence of your holistic health retreat? Designing and building your retreat facilities is a critical step that shapes guest experience and long-term success. This phase demands careful planning to balance functionality, aesthetics, and sustainability, all while managing significant upfront costs and construction challenges.
To execute this step effectively, focus on integrating wellness design principles like natural light and calming colors, and invest in sustainable materials and energy-efficient systems. Budget realistically, as outfitting can range from $100,000 to $500,000 depending on scale. Thoughtful facility design not only elevates guest satisfaction but also enhances your wellness retreat’s marketability in a competitive wellness tourism landscape.
Planning Your Retreat Spaces
Start by mapping out guest accommodations, communal areas, treatment rooms, and outdoor spaces to ensure a seamless flow that supports relaxation and healing. Each area should align with your retreat’s holistic philosophy, offering comfort and tranquility. Incorporating biophilic design elements like indoor plants and natural textures fosters a connection with nature, proven to reduce stress and boost well-being.
Choosing sustainable building materials and installing energy-efficient systems not only lowers operational costs but appeals to eco-conscious clients. Certifications like LEED or WELL can further validate your commitment to sustainability and attract a wider audience in the growing natural healing retreat market.
Breaking Down the Step
- Plan guest rooms, treatment areas, communal lounges, and outdoor wellness zones with guest comfort and privacy in mind.
- Invest in sustainable materials and energy-efficient technologies; aim for green building certifications to boost credibility.
- Budget between $100,000 and $500,000 for furnishings, wellness equipment, and facility outfitting depending on retreat size.
- Incorporate wellness design principles: maximize natural light, use calming color palettes, and include biophilic elements to enhance guest experience.
Key Facility Design Considerations for Holistic Health Retreats
| Facility Element | Design Focus | Typical Cost Range |
|---|---|---|
| Guest Accommodations | Comfort, privacy, natural light, calming aesthetics | $50,000 – $200,000 |
| Treatment Rooms | Quiet, hygienic, equipped for holistic therapies | $20,000 – $100,000 |
| Communal Spaces | Relaxation lounges, dining, group activities | $15,000 – $80,000 |
| Outdoor Areas | Gardens, walking paths, meditation zones with biophilic design | $10,000 – $120,000 |
| Sustainability Features | Solar panels, efficient HVAC, eco-friendly materials | $20,000 – $100,000 |
KPI 5: Recruit and Train Your Team
How do you ensure your holistic health retreat delivers a truly transformative experience? The answer lies in recruiting and training a skilled, dedicated team. This step is crucial because your staff directly shapes guest satisfaction, retention, and your retreat’s reputation. Poor hiring or inadequate training can lead to inconsistent service and high turnover, undermining your wellness business startup’s growth.
To execute this effectively, focus on hiring licensed wellness practitioners, hospitality, and kitchen staff aligned with your retreat’s philosophy. Develop comprehensive training programs covering holistic therapies, customer service, and safety protocols. Establish clear guest-to-staff ratios to maintain personalized attention and foster a positive workplace culture to keep your team motivated and committed.
Team Recruitment and Training Essentials
Recruiting for a holistic wellness retreat means sourcing licensed professionals skilled in mind-body wellness programs, such as yoga instructors, massage therapists, and holistic lifestyle coaches. Hospitality staff and kitchen personnel should be trained in wellness-focused service and nutrition to complement the retreat’s offerings. Setting a guest-to-staff ratio around 5:1 ensures personalized care, a key driver of guest satisfaction.
Training programs must cover not only technical skills but also customer service excellence and safety standards, including emergency response. Building a supportive work environment reduces turnover, which in the hospitality sector averages around 73%, but can be significantly lowered with positive culture initiatives. This stability translates into consistent, high-quality guest experiences that fuel positive reviews and repeat bookings.
Breaking Down the Step
- Hire licensed wellness practitioners, hospitality staff, and kitchen personnel who embody your retreat’s holistic philosophy.
- Establish a guest-to-staff ratio of approximately 5:1 to ensure personalized service and attention.
- Develop training programs focused on holistic therapies, exceptional customer service, and strict safety protocols.
- Foster a positive workplace culture to reduce staff turnover, which can be costly and disrupt guest experiences.
Key Performance Indicators for Team Recruitment and Training
| Metric | Target/Benchmark | Importance |
|---|---|---|
| Guest-to-Staff Ratio | 5:1 | Ensures personalized service and higher guest satisfaction |
| Staff Turnover Rate | Below 30% | Indicates workplace culture health and reduces hiring costs |
| Training Completion Rate | 100% | Guarantees consistent service quality and safety compliance |
| Guest Satisfaction Scores | Above 90% | Reflects effectiveness of team performance and training |
KPI 6: Launch Marketing and Pre-Opening Campaigns
How do you create excitement and trust before opening your holistic health retreat? Launch marketing and pre-opening campaigns are critical for establishing your wellness retreat business’s reputation and attracting your first guests. This step directly impacts your initial bookings and long-term brand credibility, but it can be challenging to stand out in the growing wellness tourism market.
To execute this step effectively, focus on building a professional online presence, leveraging partnerships with wellness influencers and travel agents, and offering irresistible early promotions. Collecting testimonials from pilot guests will boost your credibility and help convert prospects into loyal clients.
Build Awareness and Trust
Launching a professional website with integrated booking capabilities and virtual tours is essential for showcasing your retreat’s unique offerings and streamlining reservations. Partnering with wellness influencers, travel agents, and corporate wellness programs expands your reach and taps into targeted audiences interested in natural healing retreats and mind-body wellness programs.
Running pre-opening promotions such as early-bird discounts, referral bonuses, or sample day retreats creates urgency and incentivizes bookings. Gathering testimonials from pilot guests provides social proof, increasing trust among potential clients and improving conversion rates.
Breaking Down the Step
- Develop a sleek, user-friendly website with online booking and immersive virtual tours of your facilities.
- Collaborate with wellness influencers and travel agents to tap into their established audiences and credibility.
- Offer early-bird discounts, referral incentives, and sample retreats to generate buzz and initial bookings.
- Collect and showcase testimonials from pilot guests to build trust and demonstrate your retreat’s value.
Key Metrics for Launch Marketing and Pre-Opening Success
| Metric | Target/Benchmark | Importance |
|---|---|---|
| Website Conversion Rate | 2-5% | Measures effectiveness of website in turning visitors into bookings. |
| Pre-Opening Bookings | 20-30% of first quarter capacity | Indicates early market traction and demand. |
| Referral Program Participation | 15-25% of bookings | Shows success of word-of-mouth marketing. |
| Influencer Campaign Reach | 10,000+ targeted impressions | Expands brand awareness in niche wellness markets. |
| Testimonial Collection Rate | 80%+ of pilot guests | Ensures enough social proof to influence prospects. |
KPI 7: Open and Manage Operations
How do you ensure your holistic health retreat delivers exceptional experiences right from the start? Opening and managing operations effectively is critical to establishing Serene Springs Wellness Retreat as a trusted sanctuary for mind-body wellness programs. This step profoundly impacts your retreat’s reputation, guest retention, and financial performance, yet it often challenges new wellness business startups due to the complexity of coordinating services and guest expectations.
To execute this step well, begin with a soft opening to test your offerings and operational workflows under real conditions. Implement robust guest intake, scheduling, and feedback systems to monitor key performance indicators like occupancy rates, guest satisfaction scores, and revenue per guest. Continuously refine your programs based on data and evolving wellness tourism trends to stay competitive and relevant.
Launch and Optimize Operations
Opening your holistic health retreat involves more than welcoming guests; it requires fine-tuning every operational detail to create seamless, transformative experiences. Start with a soft launch that allows you to gather actionable feedback without full-scale pressure, enabling you to identify and fix service gaps before the official opening. Establish systems for guest intake and scheduling that streamline check-in, personalize wellness plans, and optimize resource use.
Monitoring KPIs such as occupancy (aiming for an initial target of 60-70% during soft launch), guest satisfaction (targeting at least 85% positive feedback), and revenue per guest helps you track performance and profitability. Use this data to adapt your offerings—whether it’s introducing new holistic lifestyle coaching sessions or adjusting retreat durations—keeping your retreat aligned with guest needs and industry best practices.
Breaking Down the Step
- Host a soft opening to test programs, gather guest feedback, and refine service delivery.
- Implement efficient guest intake, scheduling, and feedback management systems.
- Monitor KPIs: occupancy rates, guest satisfaction scores, and revenue per guest.
- Continuously adapt retreat offerings based on guest input and emerging wellness tourism trends.
Operational KPIs for Serene Springs Wellness Retreat
| KPI | Target Metric | Purpose |
|---|---|---|
| Occupancy Rate | 60-70% during soft launch; 80-90% post-launch | Measures facility utilization and revenue potential |
| Guest Satisfaction Score | 85%+ positive feedback | Assesses quality of guest experience and service effectiveness |
| Revenue per Guest | Track average spend on programs and amenities | Evaluates financial performance and pricing strategy |