Fitness Influencer Marketing Agency Bundle
Wondering how to launch a fitness influencer marketing agency that stands out in a crowded market? Are you ready to master influencer outreach techniques and build powerful fitness brand partnerships that drive real results?
Discover the essential steps and insider tips to create effective campaigns and grow your client base fast. Start strong with our Fitness Influencer Marketing Agency Business Plan Template designed for your success.
| # | Step Name | Description |
|---|---|---|
| 1 | Define Your Fitness Influencer Marketing Agency Concept and Business Plan | Identify core services, research competitors, craft a business plan, and set clear goals for client acquisition and revenue. |
| 2 | Secure Startup Funding and Budget Your Costs | Estimate capital needs, explore funding options, allocate budgets, and plan cash flow for operational expenses. |
| 3 | Register Your Agency and Obtain Legal Protections | Choose a business structure, register your agency, obtain EIN, draft contracts, and secure necessary insurance and compliance. |
| 4 | Build Your Influencer and Brand Network | Curate a vetted influencer roster, create outreach materials, attend events, and implement a CRM for relationship management. |
| 5 | Develop Your Tech Stack and Agency Operations | Select influencer marketing and project management tools, create workflows, and build a secure client and influencer database. |
| 6 | Launch Marketing and Client Acquisition Campaigns | Build a website, run targeted ads, offer pilot campaigns, and showcase success stories to attract clients. |
| 7 | Manage Campaigns and Optimize for Growth | Onboard clients with KPIs, oversee content and compliance, track ROI, and refine processes to scale the agency. |
Key Takeaways
- Understanding your target clients and defining a unique value proposition are essential before launching a fitness influencer marketing agency.
- Managing authentic influencer relationships and navigating social media changes are among the biggest operational challenges you’ll face.
- Legal compliance, including business registration, contracts, and FTC guidelines, is critical to protect your agency and build trust.
- Following a structured 7-step launch plan—from concept to campaign management—will help you establish and grow a profitable agency.
What Are Key Factors To Consider Before Starting a Fitness Influencer Marketing Agency?
Launching a fitness influencer marketing agency like Fitfluence Connect demands a clear understanding of the market and strategic planning. Before you dive into this booming sector, it's crucial to analyze industry trends, client needs, and your agency’s unique strengths. These factors will shape your approach and set you apart in a competitive landscape.
Essential Considerations for Your Fitness Influencer Marketing Agency
- Fitness industry digital marketing spend exceeded $5 billion globally in 2023, indicating strong growth potential for your agency.
- Identify your target clients clearly—whether supplement brands, fitness apparel companies, or fitness apps—to tailor your fitness influencer marketing services.
- Define your agency’s unique value proposition, such as specialized influencer vetting or advanced campaign analytics, to stand out among over 1,000 agencies in the U.S.
- Plan for startup costs typically between $10,000 and $50,000, covering agency setup, legal fees, and essential software tools.
Market and Campaign Insights to Guide Your Launch
- Research current influencer trends, balancing micro vs. macro influencers by engagement rates and authenticity metrics for effective fitness influencer collaborations.
- Assess the competitive landscape to identify gaps and opportunities in social media influencer management tailored to fitness brands.
- Understand and track key performance indicators (KPIs) like ROI, CPM, and conversion rates to measure campaign success; explore What Are the 5 Key Metrics for Fitness Influencer Marketing Agencies? for details.
- Develop influencer outreach techniques and marketing strategies for a new fitness influencer agency that leverage digital marketing for fitness brands effectively.
What Are Biggest Challenges Of Running a Fitness Influencer Marketing Agency?
Running a fitness influencer marketing agency like Fitfluence Connect means tackling several tough challenges head-on. From securing authentic influencers with strong engagement to navigating shifting social media algorithms, every step demands precision and adaptability. Understanding these hurdles helps you build a resilient, scalable agency that delivers real value to fitness brands and influencers alike.
Key Challenges in Fitness Influencer Marketing
- Sourcing high-quality fitness influencers with proven engagement rates averaging 2–5% is critical for authentic campaigns.
- Managing client expectations and campaign ROI, knowing the industry average is about $5.78 return per $1 spent on influencer marketing.
- Adapting quickly to social media algorithm changes and evolving platform policies that impact campaign reach and effectiveness.
- Balancing cash flow while handling project-based revenue cycles and timely influencer payouts.
- Ensuring legal compliance with contracts and FTC disclosure guidelines for sponsored content.
- Differentiating your agency in a saturated market where over 70% of brands plan to increase influencer budgets in 2024.
- Scaling operations without losing personalized service or campaign quality.
To dive deeper into performance measurement, check out What Are the 5 Key Metrics for Fitness Influencer Marketing Agencies? This will help you refine your influencer marketing strategy and optimize your fitness brand partnerships effectively.
What Legal And Regulatory Steps Are Required To Open a Fitness Influencer Marketing Agency?
Launching your fitness influencer marketing agency requires more than just a solid influencer marketing strategy. You must navigate key legal and regulatory steps to protect your business and build trust with clients and influencers. Getting these foundations right ensures your agency operates smoothly and stays compliant in a competitive market.
Essential Legal Steps for Your Fitness Influencer Marketing Agency
- Register your business as an LLC or Corporation and obtain an EIN for tax purposes to establish a formal legal entity.
- Draft clear influencer and client contracts detailing deliverables, payment terms, and intellectual property rights to avoid disputes.
- Ensure full compliance with FTC guidelines by requiring all sponsored posts to have proper disclosures, protecting your agency and clients.
- Acquire general liability insurance and workers’ compensation if you hire staff, safeguarding against potential risks and claims.
- Implement GDPR and CCPA compliance measures if managing personal data of clients or influencers to meet privacy laws.
- Obtain necessary state and local business licenses, which typically range from $50 to $500 depending on your location.
- Develop a rigorous influencer vetting process to identify authentic fitness influencer collaborations and avoid fake engagement.
For deeper insights on tracking campaign success, explore What Are the 5 Key Metrics for Fitness Influencer Marketing Agencies? to measure ROI effectively in your fitness influencer marketing services.
How Do You Create Strong Fitness Influencer Marketing Agency Business Plan?
Building a solid business plan is your blueprint for launching a successful fitness influencer marketing agency like Fitfluence Connect. This plan must clearly define your mission, target clients, and financial goals to attract investors and guide your growth. Let’s break down the essential components that will set your agency apart in the competitive fitness brand partnerships landscape.
Key Elements of a Winning Fitness Influencer Marketing Agency Plan
Define Your Mission, Services & Niche
Clarify your agency’s purpose and specialize within fitness influencer marketing services—whether it’s supplement brands, gyms, or fitness tech startups. A focused niche sharpens your influencer outreach techniques and digital marketing for fitness brands.
Identify Target Market & Ideal Clients
Pinpoint who benefits most from your fitness influencer collaborations. Are you targeting boutique gyms, emerging supplement brands, or fitness tech innovators? This helps tailor your social media influencer management and influencer marketing strategy.
Build a Robust Financial Model
Project 12–24 months of revenue with break-even analysis and pricing strategies. Consider What Is the Cost to Launch a Fitness Influencer Marketing Agency? to estimate startup expenses and cash flow. Agencies typically see break-even within 12 months when pricing campaigns between $3,000–$10,000 each.
Map Out Marketing & Recruitment Processes
Develop a marketing plan using SEO, content marketing, and case studies showcasing past health and fitness influencer campaigns. Define how you’ll recruit and vet influencers to ensure authentic partnerships that maximize ROI.
Set Measurable Goals & Team Structure
Establish clear KPIs like client acquisition targets, average campaign ROI (aim for 3x+ return), and influencer retention rates. Plan your team growth with roles for campaign managers, influencer relations, and marketing specialists to scale efficiently.
How Do You Ensure Profitability In Fitness Influencer Marketing Agency Business?
Profitability in your fitness influencer marketing agency hinges on smart pricing, tight expense control, and delivering measurable value. Understanding how to structure fees and optimize campaign performance will keep your margins healthy. Let’s break down the key levers that drive profit in this competitive space.
Key Profitability Strategies
Pricing Models That Work
Use retainers between $2,500–$10,000/month, campaign-based fees, or performance bonuses tied to KPIs like CPA and conversion rates.
Expense Management
Keep gross margins between 40–60% by controlling software costs, payroll, influencer payouts, and marketing spend.
Automation & Tools
Leverage platforms for influencer discovery, campaign tracking, and reporting to reduce manual work and improve accuracy.
Recurring Revenue & Client Retention
Focus on long-term fitness brand partnerships; 70% of brands run multiple campaigns with the same agency.
Value-Added Services
Offer creative strategy, analytics, or UGC production to increase client spend and differentiate your fitness influencer marketing services.
Monitor Campaign KPIs
Track CPA, engagement, and conversions continuously to optimize campaigns and profitability.
Diversify Revenue Streams
Expand into affiliate partnerships, workshops, or branded events to supplement agency income.
For a deeper look at financial outcomes, check out How Much Does an Owner Make in a Fitness Influencer Marketing Agency? to benchmark your goals.
What Are 7 Steps To Open a Fitness Influencer Marketing Agency?
KPI 1: Define Your Fitness Influencer Marketing Agency Concept and Business Plan
Have you clearly defined what your fitness influencer marketing agency will offer before diving in? This foundational step is critical because it sets the direction for your entire business, impacting your ability to attract clients and scale sustainably. Without a well-crafted concept and business plan, you risk misaligning services with market demand or underestimating financial needs, which can stall growth early on.
To execute this step effectively, focus on pinpointing your core services such as campaign strategy, influencer matchmaking, and analytics. Conduct thorough competitor research and analyze current fitness marketing trends to position your agency uniquely. Then, build a detailed business plan with a 2-year financial forecast and set measurable goals like acquiring 10 clients and generating $100,000 in revenue in your first year.
Concept & Business Plan Essentials
Defining your fitness influencer marketing agency concept involves selecting key services that differentiate you in a competitive market. This includes designing influencer marketing strategies tailored to fitness brands, managing influencer relationships, and providing data-driven campaign analytics. Your business plan should detail your value proposition, target audience, and a realistic financial forecast that guides your growth.
Researching competitors and industry trends allows you to identify gaps and opportunities in fitness brand partnerships and social media influencer management. Setting clear, measurable goals ensures you stay focused on client acquisition and revenue targets, which are essential for attracting investors and tracking progress.
Breaking Down the Step
- Identify core services: campaign strategy, influencer matchmaking, analytics
- Research competitors and analyze fitness industry marketing trends
- Craft a comprehensive business plan including a 2-year financial forecast
- Set measurable goals: target 10 clients and $100,000 revenue in year one
Key Performance Indicators for Fitness Influencer Marketing Agency Setup
| # | Step Name | Description |
|---|---|---|
| 1 | Define Your Fitness Influencer Marketing Agency Concept and Business Plan | Identify core services, research competitors, craft a business plan, and set clear goals for client acquisition and revenue. |
| 2 | Secure Startup Funding and Budget Your Costs | Estimate capital needs, explore funding options, allocate budgets, and plan cash flow for operational expenses. |
| 3 | Register Your Agency and Obtain Legal Protections | Choose a business structure, register your agency, obtain EIN, draft contracts, and secure necessary insurance and compliance. |
| 4 | Build Your Influencer and Brand Network | Curate a vetted influencer roster, create outreach materials, attend events, and implement a CRM for relationship management. |
| 5 | Develop Your Tech Stack and Agency Operations | Select influencer marketing and project management tools, create workflows, and build a secure client and influencer database. |
| 6 | Launch Marketing and Client Acquisition Campaigns | Build a website, run targeted ads, offer pilot campaigns, and showcase success stories to attract clients. |
| 7 | Manage Campaigns and Optimize for Growth | Onboard clients with KPIs, oversee content and compliance, track ROI, and refine processes to scale the agency. |
KPI 2: Secure Startup Funding and Budget Your Costs
How much capital do you really need to kickstart your fitness influencer marketing agency? Securing the right amount of startup funding is critical because it directly impacts your ability to cover initial expenses and sustain operations during the crucial early months. Without a clear budget, you risk running out of cash before your agency gains traction, which can stall growth or force compromises on quality.
To navigate this step effectively, you need to estimate your initial capital requirements accurately and explore diverse funding sources. Allocating your budget strategically—covering legal fees, technology tools, marketing, and contingency funds—ensures your agency can launch smoothly and operate confidently through its first 6 to 12 months.
Estimate Capital Needs and Funding Options
Launching a fitness influencer marketing agency like Fitfluence Connect requires an estimated initial investment between $10,000 and $50,000. This range covers essential setup costs such as business registration, legal consulting, and building your tech stack, including influencer marketing platforms and CRM software. Accurately forecasting these expenses helps you avoid surprises and plan for sustainable growth.
Explore multiple funding avenues: personal savings provide immediate access, SBA microloans offer low-interest financing tailored for small businesses, and angel investors can bring both capital and industry connections. Prioritize funding sources that align with your agency’s scale and growth ambitions to maintain financial flexibility.
Breaking Down the Step
- Estimate startup capital needs between $10,000 and $50,000 for setup, legal, and tech stack investments.
- Consider funding options such as personal savings, SBA microloans, or angel investors with relevant industry experience.
- Allocate budget for ongoing marketing efforts, essential software subscriptions, and a contingency reserve to handle unexpected costs.
- Plan cash flow for the first 6–12 months to cover operational expenses like payroll, influencer outreach, and campaign management.
Budget Allocation for a Fitness Influencer Marketing Agency
| Expense Category | Estimated Cost Range | Notes |
|---|---|---|
| Business Registration & Legal Fees | $1,000 - $3,000 | Includes incorporation, contracts, and compliance documentation |
| Technology Stack | $3,000 - $15,000 | Influencer marketing tools, CRM, project management software |
| Marketing & Client Acquisition | $2,000 - $10,000 | Website development, social media ads, pilot campaigns |
| Contingency Reserve | $2,000 - $5,000 | Buffer for unforeseen expenses and cash flow gaps |
| Operational Expenses (6-12 months) | $5,000 - $20,000 | Payroll, influencer outreach, campaign management costs |
KPI 3: Register Your Agency and Obtain Legal Protections
Have you considered the legal foundation your fitness influencer marketing agency needs to thrive? This step is critical because choosing the right business structure and securing legal protections not only safeguards your agency but also builds trust with clients and influencers. Without these, you risk costly disputes, compliance issues, and potential liability that could derail your growth.
To execute this effectively, you need to select a suitable business entity, register officially, and put in place contracts and insurance tailored to your fitness influencer marketing services. Staying compliant with FTC guidelines and data privacy laws will protect your reputation and ensure smooth operations as you build Fitfluence Connect into a trusted brand.
Establish Your Legal Business Foundation
Registering your fitness influencer marketing agency begins with choosing an appropriate business structure—typically an LLC or Corporation—to separate your personal assets from business liabilities. Obtaining an EIN (Employer Identification Number) is essential for tax purposes and opening a dedicated business bank account ensures clear financial management. Drafting standard contracts for clients and influencers protects your agency's interests and clarifies roles and deliverables.
Additionally, securing liability insurance shields your agency from unforeseen claims, while compliance with FTC regulations on influencer disclosures and data privacy laws like GDPR or CCPA is mandatory. These legal protections form the backbone of your agency’s credibility and operational stability.
Breaking Down the Step
- Choose a business structure (LLC or Corporation) and register your agency with your state’s Secretary of State office.
- Obtain an EIN from the IRS to handle taxes and open a dedicated business bank account to maintain clear financial records.
- Draft comprehensive contracts for both fitness brands and influencers covering deliverables, payment terms, and compliance requirements.
- Purchase liability insurance and ensure your agency complies with FTC influencer marketing guidelines and applicable data privacy laws.
Legal Registration and Compliance Checklist for Fitfluence Connect
| Step | Details | Why It Matters |
|---|---|---|
| Business Structure | LLC or Corporation registration with state authorities | Limits personal liability and enhances credibility |
| EIN & Bank Account | IRS-issued EIN and dedicated business banking | Essential for tax compliance and financial clarity |
| Contracts | Standardized agreements for clients and influencers | Protects your agency legally and defines partnerships |
| Insurance & Compliance | Liability insurance and adherence to FTC & data privacy laws | Mitigates risk and ensures ethical marketing practices |
KPI 4: Build Your Influencer and Brand Network
How do you create a powerful network that fuels your fitness influencer marketing agency’s growth? Building a curated roster of engaged fitness influencers and strong brand partnerships is the backbone of your agency’s success. This step directly impacts your ability to deliver authentic campaigns that resonate and convert, but it requires careful vetting and strategic outreach to avoid mismatches and inefficiencies.
To execute this effectively, focus on selecting influencers with proven engagement metrics, develop professional outreach materials like agency decks and case studies, and actively participate in industry events to connect with potential clients. Implementing a CRM system will help you manage relationships and scale your network systematically.
Curate and Connect
Start by vetting fitness influencers based on engagement rates rather than follower counts alone—studies show that micro-influencers with 10k-100k followers often achieve higher engagement rates of 5-8% compared to mega-influencers. Develop outreach materials that clearly present your agency’s value proposition with case studies and testimonials to build credibility. Attending fitness expos and industry networking events is crucial to meet brands and influencers face-to-face, fostering trust and collaboration.
Set up a Customer Relationship Management (CRM) system early to track leads, influencer applications, and client communications. This tool centralizes your contacts and interactions, streamlining follow-ups and campaign management, which is essential as your network grows.
Breaking Down the Step
- Curate a roster of vetted fitness influencers with proven engagement metrics over follower quantity
- Develop professional outreach materials including agency decks, case studies, and client testimonials
- Attend fitness expos, industry events, and networking meetups to build direct relationships with brands and influencers
- Implement a CRM system to organize and track leads, influencer applications, and client communications efficiently
Key Activities and Metrics for Building Your Network
| Activity | Description | Key Metrics |
|---|---|---|
| Influencer Vetting | Analyze engagement rates, audience demographics, and content relevance to fitness brands | 5-8% engagement rate, follower authenticity scores |
| Outreach Material Development | Create agency decks, compile case studies, and gather testimonials to showcase expertise | Number of materials created, response rate from outreach |
| Event Networking | Participate in fitness expos and industry events to meet potential clients and influencers | Number of contacts made, follow-up conversion rate |
| CRM Implementation | Set up and maintain a CRM to manage leads, influencer applications, and client communications | Lead response time, pipeline growth, contact engagement levels |
KPI 5: Develop Your Tech Stack and Agency Operations
How do you ensure your fitness influencer marketing agency runs smoothly and scales efficiently? Developing a robust tech stack and streamlined operations is essential for delivering consistent, measurable results while managing multiple influencer campaigns and client relationships. Without the right tools and workflows, agencies often face bottlenecks, miscommunication, and data security risks that can stall growth.
To execute this step effectively, focus on selecting specialized influencer marketing platforms that fit your niche, integrate project management tools to keep campaigns on track, and build standardized workflows for every stage of campaign execution. Equally important is creating a secure database to protect sensitive influencer and client data, which safeguards your agency’s reputation and compliance.
Establishing Your Tech Backbone
Choosing the right influencer marketing platform—such as AspireIQ, Upfluence, or GRIN—is critical for managing influencer discovery, outreach, and campaign analytics in one place. These tools provide data-driven insights, helping you identify authentic fitness influencers aligned with your clients' brand values. Pairing this with project management software like Trello or Asana ensures your team can coordinate campaign tasks, deadlines, and deliverables efficiently.
Developing workflow templates standardizes your processes for campaign planning, execution, and reporting, reducing errors and speeding onboarding. Finally, building a secure, centralized database for influencer and client information protects sensitive data and supports compliance with data privacy laws, a must-have for long-term agency credibility.
Breaking Down the Step
- Select an influencer marketing platform tailored to fitness brand partnerships and social media influencer management.
- Implement project management tools like Trello or Asana to track campaign progress and team collaboration.
- Create detailed workflow templates covering influencer outreach techniques, campaign execution, and analytics reporting.
- Build a secure, encrypted database to store influencer profiles, contracts, and client data safely.
Essential Tools and Operations for Fitfluence Connect
| Tool/Process | Purpose | Example Platforms |
|---|---|---|
| Influencer Marketing Platform | Manage influencer discovery, campaign creation, and ROI tracking | AspireIQ, Upfluence, GRIN |
| Project Management | Organize tasks, deadlines, and team communication | Trello, Asana |
| Workflow Templates | Standardize campaign phases and reporting | Custom-built templates within project tools or Google Workspace |
| Secure Database | Store sensitive influencer and client information with encryption | Cloud-based CRM with HIPAA/GDPR compliance options |
KPI 6: Launch Marketing and Client Acquisition Campaigns
How do you attract your first fitness brand clients and set your agency on a growth path? Launching targeted marketing and client acquisition campaigns is critical because it directly impacts your agency’s initial revenue and reputation. Without a strong start, even the best fitness influencer marketing agency ideas can struggle to gain traction in a competitive market.
To execute this step effectively, focus on building an SEO-optimized website and maintaining active social media profiles that showcase your expertise. Combine this with targeted digital ads and personalized email outreach to fitness brands. Offering free consultations or pilot campaigns can lower barriers for early clients, while client testimonials and influencer success stories build credibility and trust.
Marketing Launch Essentials
Launching your fitness influencer marketing services requires a professional online presence. Your website should be SEO-optimized to capture organic search traffic from fitness brands looking for influencer collaborations. Active social media profiles amplify your agency’s voice, demonstrate your influencer network, and engage potential clients.
Running targeted digital ads on platforms like Instagram and LinkedIn, combined with personalized email outreach campaigns, helps you reach decision-makers at fitness brands. Offering free consultations or pilot campaigns encourages brands to test your services risk-free, while collecting and showcasing client testimonials and influencer success stories builds social proof and accelerates trust-building.
Breaking Down the Step
- Build an SEO-optimized website focused on fitness influencer marketing services to attract organic traffic.
- Create and maintain active social media profiles showcasing influencer collaborations and agency expertise.
- Run targeted digital ads and personalized email outreach campaigns aimed at fitness brand decision-makers.
- Offer free consultations or pilot campaigns to reduce client acquisition friction and collect testimonials.
Key Metrics for Marketing and Client Acquisition
| Metric | Target/Benchmark | Purpose |
|---|---|---|
| Website Organic Traffic | 500+ monthly visitors within 3 months | Measure effectiveness of SEO and content marketing efforts |
| Social Media Engagement Rate | 3-5% engagement on posts | Gauge audience interest and brand authority in fitness influencer marketing |
| Click-Through Rate (CTR) on Digital Ads | 1.5-3% CTR on targeted ads | Assess relevance and appeal of ad creatives to fitness brands |
| Email Outreach Response Rate | 10-15% positive replies | Evaluate effectiveness of personalized outreach and messaging |
| Conversion Rate from Pilot Campaigns | 30-40% conversion to paying clients | Determine success of free consultations and pilot offers in client acquisition |
KPI 7: Manage Campaigns and Optimize for Growth
How do you ensure your fitness influencer marketing agency consistently delivers measurable results and scales effectively? Managing campaigns with precision and optimizing for growth is the backbone of sustaining success in this competitive space. This step directly impacts client satisfaction, retention, and your agency’s reputation, but it requires clear goal-setting, diligent oversight, and data-driven adjustments.
To master this, start by onboarding clients with well-defined KPIs that align with their business objectives. Oversee influencer content rigorously to ensure brand fit and FTC compliance. Use real-time tracking tools to monitor performance, aiming for an ROI benchmark of $5–$7 per $1 spent. Regularly collect feedback and refine your processes to scale what works best.
Campaign Management Essentials
Managing campaigns involves setting clear expectations with clients, including specific goals and KPIs such as engagement rates, conversions, and ROI. It requires close collaboration with influencers to approve content that resonates authentically while meeting FTC disclosure rules. This step ensures campaigns run smoothly and build trust with both brands and audiences.
Tracking campaign performance is critical. Utilize analytics platforms to measure outcomes against benchmarks, focusing on ROI and engagement metrics. Use this data to identify successful tactics, adjust underperforming elements, and develop scalable strategies that fuel agency growth.
Breaking Down the Step
- Onboard clients with clear goals and measurable KPIs tailored to fitness brand objectives.
- Oversee influencer content creation, ensuring brand alignment and FTC-compliant disclosures.
- Track campaign performance using analytics tools, targeting an ROI of $5–$7 per $1 spent.
- Collect client and influencer feedback regularly to refine workflows and scale proven strategies.
Key Performance Indicators for Campaign Management
| KPI | Description | Target Benchmark |
|---|---|---|
| Client Onboarding Completion | Percentage of clients with clearly defined goals and KPIs at campaign start | 100% |
| Content Approval Rate | Percentage of influencer content reviewed and approved before publishing | 95%+ |
| FTC Compliance | Percentage of influencer posts with proper disclosures | 100% |
| ROI per Dollar Spent | Revenue generated per $1 invested in influencer campaigns | $5–$7 |
| Client Retention Rate | Percentage of clients renewing or expanding campaigns | 75%+ |